The President Ends a Four-Year Term
In 2007, the NFL staged a regular-season game in London for the first time ever. The night before, the American ambassador invited several VIPs to the U.S. embassy there. Even diplomatic cocktail parties do not proceed without some formality.
Guests, who had already been screened, were to introduce themselves to the embassy guards, two lantern-jawed United States Marines in immaculate blue dress, one from Camp Pendelton, the other Camp Lejeune. A trim, goateed man with a Liverpool accent approached and gave his name and representation.
"Peter Moore," he said. "EA Sports."
Standing ramrod straight, the Marines still returned salute to the British civilian.
"It's in the game," they said.
"These were two Marines on their absolute best behavior," Moore, the outgoing president of EA Sports, recalled Friday, "and they didn't know each other, either. But it was like a reflex for a young, male American, almost like a tap on the knee with a rubber mallet. EA Sports. It's in the game."
Moore, 55, tells the story as exhibit A in why the past four years heading the label were the coolest job in the world, as he puts it. Thursday, Electronic Arts announced he was moving up in the company, becoming its chief operating officer , now concerned with the performance of Battlefield
His transition out of the job doesn't leave a void—Andrew Wilson, who has development experience in addition to his executive tenure, immediately takes over EA Sports' big chair. But even then, many gamers may not know or care who is the top man in charge of the games they play. They, like the Marines, come to attention not on the mention of Peter Moore, but the label.
But as the first president governing the entire catalog of the sports segment's largest publisher, Moore made himself and his office very visible and, he hopes, accountable, somewhat like an elected official. He and his institution have certainly dealt with the kind of skepticism and criticism, if not invective, directed at members of Congress and their institution. A satirical depiction of Moore on South Park helps make the political analogy, too.
President was a fitting title for Moore , who brought a level of public campaigning with customers to a genre that certainly isn't hurt by it and in fact may need it more because of the nature of the product. All game genres need community management, but sports, as a traditionally annual product, especially runs the risk of offending gamers by seeming to take them for granted. And that's the message most likely sent if a publisher isn't engaging its base properly. In that regard, Electronic Arts chose very well when it decided to reorganize its command structure into labels in 2007, and put Moore, a very charismatic figure well known through the two consoles he helped launch at Sega and Microsoft, in charge of EA Sports.
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EA Sports MMA, which I felt was a solid game, did not sell well, which Moore said was more due to missed business forecasting than product quality. NASCAR and NCAA Basketball limped to the end of the decade and then shuttered. "There are always things
Some of them include creating the dialogue, editing and processing for EA Sports video games like Madden 2003, Nascar Thunder 2003 and NCAA Football 2003. He also worked on projects with musicians like Yes band member Patrick Moraz and Moody Blues.
So what EA titles can we expect to be going offline in 2012? It all depends on active gamers, but games which arrived in 2008 which could be in danger include Burnout Paradise, Command & Conquer: Red Alert 3, Dead Space, Mercenaries 2: World in Flames,
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