Laux Sporting Goods

Rudy Adler

Le Mars, Iowa - Rudy Adler, 95, businessman and former longtime mayor of Le Mars, died Monday, September 5, 2011, Good Samaritan Village in Brentwood in Le Mars.

A celebration of life will be 11 am Friday at St. John Lutheran Church in Le Mars. The Rev. Greg Gabriel officiating. Services will be private family grave before the service in the Memorial Cemetery, Le Mars. Visitation will begin at 2:00 p.m. today, with family present 5-8 pm at the Mauer-Johnson Funeral Home in Le Mars. Stories, memories and expressions of sympathy may be sent by www.mauerjohnsonfh.com.

Rudy D. Adler was born February 6, 1916, near Hawarden, Iowa, to Fred and Pauline (Schmidt) Adler. As a young child, he and his family moved to the area of ​​Merrill, Iowa. Rudy was baptized and confirmed at St. John Lutheran Church in Le Mars. Rudy attended country school near his home and graduated educaiton general, while in the military. Rudy joined the U.S. Navy in 1936 and served until the end of World War II in 1945. Rudy served subchasers, cruisers and destroyer escorts and attained the rank of chief petty officer.

Rudy returned to Le Mars after years of military service and married Margaret Laux, October 5, 1946 in St. John Lutheran Church in Le Mars. In 1949, Rudy and Margaret started Adler Sporting Goods, which they operated until retirement in 1988 Rudy. Rudy and Margaret spent their retirement winters in Arizona.

Rudy was an active member throughout the St. John Lutheran Church in Le Mars. As an avid community activist, Rudy has served on the City Council Le Mars for 12 years and as mayor for two years.Rudy has also served on the Public Service Commission, Park Commission and a member of the Development Corporation in March. Rudy was an active member of the Chamber of Commerce and his band The March of the ambassador. Rudy was a member of the American Legion Wasmer Post 241 for over 60 years. Rudy was also active as a member of the Sertoma March and BPO Elks. In recognition of his community service, Rudy was named the Citizen of the Year in March 1992. Rudy helped establish The March one of the first recognized little league west of the Mississippi River.In 2008, Rudy has been privileged to travel to Washington DC to visit the Memorial of World War II as part of the flight of honor Siouxland. These are just highlights of a life committed to community service and participation.

I Want My Sabres Jersey

Maybe it’s the team’s hot start this season. Or the return to the blue and gold. Or the debate and controversy on what some called the “Buff-a-Slug” logo. Then again it could be that the new unis, complete with a number on the front left breast, look just so cool.

Whatever it is, Sabres logo apparel and souvenir merchandise is hot. So hot that sales and demand are shattering even the rosiest of expectations when the team unveiled its new look this summer.

Michael O’Hara is the head of retail operations for Western New York-based Laux Sporting Goods, and says that he has never seen anything like this. “I’ve been with Laux since 1979, and the sales we’ve experienced has eclipsed even the Bills run to four Super Bowls,” said O’Hara. “Usually we would get this traffic at the end of a successful season, but for Sabres gear it has been a continuous thing which has carried over since before last season’s playoffs.”

So where are the jerseys that everyone seems to want?

O’Hara replied, “We put an order in for jerseys in January and February of 2006, knowing that new product would be coming in. We never got our full supply, whether it be authentic, replica or youth. It’s been tough for Reebok to handle.

“We’re now sitting on thousands upon thousands of orders,” O’Hara added. “And we’ve also gotten blank jerseys and sent them to local lettering houses to help meet the demand.”

O’Hara also offered this advice for anyone looking to have their Sabres jersey in time for Christmas. “Call us every day,” he said. “You never know what day a delivery will come in and often time we will get a shipment of goods without notice.”

Just last week, the NHL released a sales report for November which stated that the Sabres were the top-selling team on the NHL.com online merchandise store for the second month in a row. Sales of Sabres merchandise, including apparel, were up 1,000 percent in November compared to last year.

Customized Buffalo Sabres replica home jerseys were the number one seller. Even more incredibly, five Sabres players appear on the NHL’s top 10 list of sold jerseys: Maxim Afinogenov (#2), Ryan Miller (#30), Daniel Briere (#4), Jason Pominville (#7) and Chris Drury (#8). Pittsburgh’s Sidney Crosby leads the list.

We also stopped by to check in with Sabres Public Relations Director Mike Gilbert and asked him about all the buzz. Gilbert had a couple interesting takes, first being that the demand for merchandise is “way bigger” compared to the last logo change prior to the 1996-97 season. “Interestingly, the demand has remained consistently high compared to that year. Back then interest in the new logo had tailed off as the season went on,” said Gilbert. When we asked about jerseys and other specialty items on back order, Gilbert pulled no punches. “If you wish to order something in the hopes of getting it for Christmas, you probably will be disappointed.

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